Digital Due Diligence Saves PE Firm Time & Money
After a mid-market private equity firm added a pharmaceutical company to their portfolio, Canal Digital Studio assessed the strengths and weakness of the company’s Direct-to-Consumer strategy.
After uncovering significant strategic and technological weaknesses, a digital road map based upon actionable insights pointed the company towards growth.
THE CHALLENGE
In order to deliver a clear picture of performance as well as recommendations, our team needed to quickly understand the internal and external dynamics affecting the pharmaceutical company. Furthermore, our team needed to benchmark all relevant KPIs against industry standards and available competitor data in order to create a road map of potential pitfalls and opportunities.
THE METHOD
Ultimately analyzing 500+ data points, our workflow was the following:
Initial Alignment
Industry and Competitor Research
Data Pulls and Technical Audits
Creative, Messaging and Positioning Audit
Targeting, Budget and A/B Ad Testing Audit
Strategic Recommendation Development and Report Delivery
THE RESULTS
Canal Digital Studio uncovered a series of significant technical and digital strategy blind spots including weak performance by a key vendor. The pharmaceutical company and PE firm used the Digital Due Diligence Report to digital pivot to improve the digital sales funnel, reducing CPA and speeding up brand growth.