Digital Due Diligence Saves PE Firm Time & Money

Digital Due Diligence

After a mid-market private equity firm added a pharmaceutical company to their portfolio, Canal Digital Studio helped them to quantify exactly how effective the company’s digital DTC strategy was and how best to improve it.

THE CHALLENGE

In order to deliver a clear picture of digital performance as well as recommendations, our team needed to quickly understand the internal and external dynamics affecting the pharmaceutical company. Furthermore, our team had to benchmark all relevant KPIs against industry standards and available competitor data in order to create a road map of potential pitfalls and opportunities.
 

THE STRATEGY

Our methodical team’s approach followed this workflow:
Alignment – Our team connect with both the private equity firm and the portfolio company on the current strategy, challenges and business plans.

Industry & Competitor Research – Auditing the strategy of competitors compared to industry benchmarks.

Data Pulls and Technical Audits – Working through all relevant digital platforms, pulling data sets and evaluating technical fits.

Canal Digital Studio delivered uncovered a series of significant technical and digital strategy blind spots including negligence by an external marketing agency. PE Firm and Portfolio Company pivoted immediately, saving time and money.