An Urgent SEO Turnaround
A nationwide healthy prepared-meal delivery brand needed to end three consecutive quarters of organic search decline and beat new players in a booming market.
After enjoying the benefits of being an early mover with immediate front-page rankings in the prepared meal delivery space, the brand’s organic rankings and organic search traffic began three quarters of substantial decline. The challenge was the diagnosis the reasons for this decline and aggressively counteract it before losing too much market share or position.
Working together with The Canal team first completed a full site audit, competitor research as well as marketplace research. The prepared meal delivery space is growing in both size and competition so it was important to completely understand the SEO starting position, the long-term search goals, overall market trends and how competitors are navigating the same dynamics.
The Canal team developed a new set of keyword and 18-month search position goals before completing multiple rounds of on-page optimization, technical SEO improvements, analytics setups, ranking tracking setups and backlink improvements.
Most importantly, the Canal team worked closely with the brand’s content team to re-optimize existing high-ranking content, re-optimize content with growth potential as well as developing a longterm content strategy. Together, new short-form and long-form written content was developed and deployed which helped to reverse SEO decline, expand the brand’s overall keyword net and solidify the brand as a leader in the space.
Lastly, the Canal team worked with the marketing team and C-suite to ensure that the actionable data (search, web and competitor) was consistently supplied to ensure the brand’s was making the best possible choices.