In order to better understand the digital opportunities of one of their consumer product portfolio companies, a lower-middle-market private equity firm contracted Canal Digital Studio to complete a Digital Due Diligence report. The report evaluated and benchmarked all digital channels, in which drags on both CPA and analytics were uncovered. Canal Digital Studio also provided a road-map report illustrating marketplace risks and future pitfalls, A road-map report illustrating opportunities including revenue upside opportunities and competitive advantages and lastly a road-map report evaluating future investment requirements to realize new revenue opportunities.
In late 2018, Canal Digital Studio built and executed a go-to-market digital strategy for a North American product launch. The strategy drew upon SEO, targeted digital advertising and sales funnels optimizations. Working in tandem with the brand’s PR firm, Canal Digital Studio worked to amplify and refine both the digital and earned media strategy, resulting in the sum greater being greater than its parts. To date, digital initiatives have introduced the brand to over half a million new people, maintained a near 3x return on digital ad spend and achieved month-over-month organic search traffic growth.
After many years of working with traditional PR and communications firms, a NY-based design studio was looking to experiment with a digital growth strategy rather than continuing an earned media strategy. The studio began by creating video content about the creative process as well as the business of design. Canal Digital Studio audited their entire digital presence, then delivered and executed a digital growth strategy which introduced the studio to over 3 million individuals while testing all sorts of creative and audience variables. With hundreds of ad variations, Canal Digital Studio delivered weekly analysis and monthly actionable strategy reports.